Roku Becomes the First Streamer to Actually Measure What Matters
Roku just made history by integrating iSpot's Outcomes at Scale solution - becoming the first streaming platform to let advertisers optimise based on actual results instead of vibes and impressions. A pilot with SimpliSafe showed a 23% bump in leads and a 31% surge in website visits, which is the kind of outcome-based proof that makes CFOs slightly less nervous. Translation: streaming ads are growing up. No more "we think it worked" - now there's receipts. Read More // DIGITAL ADVERTISING
Read the source →Master Google's Broad Match Without Losing Your Budget (or Mind)
Broad Match is like that friend who means well but sometimes brings uninvited guests to your party. Google's default keyword setting can expand your reach beautifully or drain your budget on searches that have nothing to do with your product. The solution? Strategic guardrails. Negative keywords, audience targeting, and obsessive search query monitoring are your new best friends. Pair it with Smart Bidding and you've got reach without the reckless spending. Think of it as Broad Match with a chaperone (Kind of) Read More // DIGITAL ADVERTISING
Read the source →Google Adds Maps to Demand Gen: Your Ads Can Now Give Directions
Google has expanded Demand Gen campaigns to include Google Maps as a channel control option. This means your ads can now target users based on where they physically are, bridging the gap between digital discovery and "I'll just pop in." For brick-and-mortar businesses, this is huge - you can drive foot traffic while tracking exactly how your campaigns perform across regions. Your ads now come with turn-by-turn attribution. Read More //
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The New Era of Targeting: Privacy-First, First-Party Forever
Third-party cookies are fading faster than your New Year's resolutions, and marketers are scrambling to adapt. Marketing Week's deep dive into the "New Era of Targeting" highlights the shift toward first-party data and contextual targeting. Translation: building actual relationships with customers is back in style, and AI is helping predict preferences without being creepy about it. It's marketing ethics meets effectiveness - a balance that sounds impossible but apparently isn't. What? Read More // DATA & ANALYTICS
Read the source →Are Your Digital Audiences Even Real? Marketing Week Investigates
Plot twist: some of the audiences you've been paying to reach might be bots, fake accounts, or digital ghosts. Dead Internet Theory. Google it. Marketing Week raises the uncomfortable question of audience authenticity, highlighting how murky metrics can lead to wasted budgets and campaigns that look successful on paper but delivered nothing to actual humans. The call to action? Better verification tools and platform accountability. Because "1 million impressions" means nothing if half of them were served to a server farm in who-knows-where. Read More // TECH & INNOVATION
Read the source →Consumers Are Starting Searches with AI, Not Google
A new study confirms what we all suspected: people are increasingly turning to AI tools instead of traditional search engines to start their queries. The conversational, personalised responses from AI platforms are winning hearts, and Google's search throne is getting a bit wobbly. For marketers, this means SEO strategies may need to expand beyond Google and into AI optimisation territory. The search game is changing - time to update those playbooks. How? We thought you'd never ask! Read More // TECH & INNOVATION
Read the source →Clay Launches Native ChatGPT App: AI Gets a New Home
Clay, the AI platform, has launched a native ChatGPT app that integrates conversational AI directly into its ecosystem. Whether you're drafting emails, brainstorming, or just need a digital thinking partner, the app promises seamless, context-aware conversations. It's AI accessibility taken up a notch - and another sign that ChatGPT is becoming as common as the apps on your home screen. Your productivity just got a new roommate. Read More // From Roku proving streaming ads can actually be measured to Google Maps becoming your new ad placement, January is already serving up platform updates that'll keep us busy. And yes, AI continues its slow march into every corner of marketing - from search behaviour to native apps to audience targeting. See you next month with more updates and fewer buzzwords. Here's to campaigns that outlast those January resolutions! Until next time, may your Janu-wo
Read the source →Until next time, may your CTRs be high, your bounce rates be low.