The proof, not the pitch.
Named clients, sourced numbers, real campaigns. Across travel, luxury, education, real estate and B2B, run directly from Europe and Asia.
Showing 6 of 13 case studies
Nestlé Travel RetailReal-time targeting during the World Cup
Nationality-tailored activation for Nescafé and KitKat against Middle East travellers across Dubai and Doha terminals during the 2022 World Cup. MEADFA Best Marketing Strategy winner.
Antikenmuseum BaselOne exhibition, four channels, a sold-out month
A family audience built from zero for the Hero Games exhibition, across Google Search, Meta, TikTok and DOOH in Basel, in two waves timed to the school holidays. Sold-out opening weekends followed.
CAISThree markets, no audience baseline, and four hours to fill the room
Info-session promotion for Canadian boarding schools. Localised ad groups by feeder market, parent-targeted Meta, and high-intent families pulled from early research traffic.
Rémy MartinTwo objectives, one audience
Two distinct creative tracks for Rémy Martin's 300th anniversary in Hong Kong, pop-up event registrations and e-commerce product clicks, sequenced across one narrow cognac audience so they fed each other rather than competed.
Maurice LacroixPersonae instead of demographics
Behavioural persona modelling for a Swiss watchmaker present in 60 countries and 4,000 doors, with each watch model advertised to the audience statistically most likely to buy it. Double-digit sales lift in the key markets followed.
MSCAttribution for a long B2B journey
A Markov chain attribution model for a world leader in container shipping, quantifying what each channel adds to acquisition rather than which one was touched last, and turning that into budget reallocation.
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