The proof, not the pitch.
Named clients, sourced numbers, real campaigns. Across travel, luxury, education, real estate and B2B, run directly from Europe and Asia.
Showing 6 of 12 case studies
Nestlé Travel RetailReal-time targeting during the World Cup
Nationality-tailored activation for Nescafé and KitKat against Middle East travellers across Dubai and Doha terminals during the 2022 World Cup. MEADFA Best Marketing Strategy winner.
Antikenmuseum BaselOne exhibition, four channels, a sold-out month
A family audience built from zero for the Hero Games exhibition, across Google Search, Meta, TikTok and DOOH in Basel, in two waves timed to the school holidays. Sold-out opening weekends followed.
Rémy MartinTwo objectives, one audience
Two distinct creative tracks for Rémy Martin's 300th anniversary in Hong Kong, pop-up event registrations and e-commerce product clicks, sequenced across one narrow cognac audience so they fed each other rather than competed.
Maurice LacroixPersonae instead of demographics
Behavioural persona modelling for a Swiss watchmaker present in 60 countries and 4,000 doors, with each watch model advertised to the audience statistically most likely to buy it. Double-digit sales lift in the key markets followed.
MSCAttribution for a long B2B journey
A Markov chain attribution model for a world leader in container shipping, quantifying what each channel adds to acquisition rather than which one was touched last, and turning that into budget reallocation.
UWCThe deadline became the plan
Keyword and campaign segmentation aligned to the academic calendar for the UWC Global Selection Programme, with per-country bids and spend concentrated at the peak intent moments before each application cutoff.
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