Google Gets Real About Conversions
Google Ads just added the "original conversion value" metric, which shows raw conversion data before your precious value rules swoop in to "enhance" things. Translation: You can finally see what your campaigns are actually doing , without the algorithm trying to put on a blazer and pretend it's more impressive than it is. Think of it as the “no filter” version of your ROAS. Read more // --> DIGITAL ADVERTISING
Read the source →Meta Beats the FTC, Keeps All the Likes
After 5 years of courtroom drama, Meta walks away from the FTC’s antitrust case unscathed. The court said TikTok and YouTube exist, so Meta can’t be a monopoly . Moral of the story? It’s not a monopoly if your users are also doomscrolling on other apps. Big W for Zuck. Read more // --> TECH & INNOVATION
Read the source →Amazon’s AI Assistant Rufus Bags 250M Users
Amazon’s shopping assistant Rufus is now helping 250 million people decide between three nearly identical phone chargers. Plus: new AI features like Buy for Me and Lens Live make shopping feel like you’ve got a futuristic butler who knows your taste in phone cases and oat milk. Jeff Bezos didn’t go to space just to watch this from the sidelines. Read more // -->
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Chrome: The Browser You Never Switched From
According to Cloudflare, Chrome now owns 66.3% of the browser market , while Safari’s sipping coffee at 15.1%. Meanwhile, privacy-focused browsers are slowly sneaking into the scene like that one friend who only drinks oat milk and talks about VPNs. The plot thickens... Our website tracking implementations are still safe! Read more // --> DIGITAL ADVERTISING
Read the source →B2B Marketers Are Falling for Performance Max
B2B brands are finally realizing that Performance Max isn't just for ecommerce cowboys. Combined with smart keyword strategies, PMax is helping marketers reach decision-makers without having to write another white paper about "synergy". Just don’t let the machine learning do all the thinking - someone still has to spellcheck “solutions-oriented.” Read more/ / --> SOCIAL MEDIA MARKETING
Read the source →TikTok Partners with iHeartRadio: Ears, Meet For You Page
TikTok is teaming up with iHeartMedia to bring radio and podcast content into the app. That means short-form audio/video crossovers-like your favorite podcast got TikTok-ified. Expect even more remixed, repackaged content flying at your feed faster than you can say “skip ad.” Read more/ / --> DIGITAL ADVERTISING
Read the source →Ads Are Coming to ChatGPT, and You Knew It Was Inevitable
Search Engine Land confirmed the future: ChatGPT will include ads “at some point.” We’re not surprised. You don’t get 100 million users and a GPU bill the size of Texas without some monetization. But that business model though… Let’s just hope they’re less annoying than autoplay video ads with sound. Read more // --> From new conversion clarity in Google Ads to Amazon's AI assistant taking over your shopping list, it's been a full week in marketing land. And yes, even ChatGPT is prepping to monetize your curiosity. We’ll be back next month with more updates, fewer buzzwords, and just enough marketing sarcasm to get you through the next stakeholder meeting. 2025 is almost done, we’ll get you through it like it’s the weekend. Until next time, may your CTRs be high, your bounce rates be low, and your Chrome extensions not crash mid-report. |MERGE6| --> Tell us what you think! Did we hit a
Read the source →Until next time, may your CTRs be high, your bounce rates be low.