Determining search intent from query patterns An introduction to Google’s patent By PERRINE QUATREHOMME One of Google’s latest patents concerns a solution for determining user intent from patterns in search queries. Here’s what that means for SEO. Recent years have

What not to miss during an SEO audit Unveiling the secrets of Google’s algorithm By PERRINE QUATREHOMME SEO audits can be complicated, not least because no one really knows exactly how Google works. However, these insights will help set you