From hands-on optimization strategies to growth tips, here are a few resources to help your digital marketing teams work smarter.
Google’s bid automation strategies, and why you need to pay twice as much attention! ~ the comtogether team’s proposal By JEAN-MICHEL FONTAINE Google Ads encourages the use of its various automation features, but many advertisers have mixed feelings about automated
Why it is important to include a brand campaign in Google Search ads Take control of your branding. By IAGUEN DAVID Including a brand campaign in your Google Search ads is a low-cost solution that helps protect your brand from
Why auditing a Google Ads account is like shopping for a used car The vehicle safety inspection seen by Google Ads experts By JEAN-MICHEL FONTAINE An audit let’s you know what you’re investing in When shopping for used cars, it
How your human brain helps improve the Google Ads AI The Google Ads AI might be smarter than ever, but you can’t always rely on it for making the right decisions By JEAN-MICHEL FONTAINE As one of the world’s leading
Beyond translation: the power of localisation for Google Ad campaigns Not all languages are created equal By ALISON MOSENA Anyone who has ever tried to learn another language will intuitively grasp the following insight: not all languages are created equal.
Behind the “Great Firewall”: Online Advertising in China [2/2] Part Two: Setting up a successful campaign By CHARLENE LAU Overcoming the hurdles China’s economy is growing fast and the market for online advertising is enormous and rife with opportunities. That
Google’s custom audiences could be the answer to the digital marketer’s prayers Reaching your ideal customers By JULIEN RENAUD Wouldn’t it be great if you could reliably reach the people interested in your products or services with little to no
Behind the “Great Firewall”: Online Advertising in China [1/2] Part One: How to reach your customers By CHARLENE LAU Advertising opportunities in China China is the fastest-growing of all major economies. It is second only to the United States in
When to use Google Ads Smart Bidding, and when not to. Discover why it’s important to have a toolbox to meet all challenges that arise. By ARBEN KQIKU What is Google Ads Smart Bidding? Machine learning bidding strategies are being