How to triple your return on ad spend using predictive modelling And how it really works By ARBEN KQIKU Predictive modelling helps overcome the challenges of scale when allocating and optimising ad spend across ever-expanding ad portfolios. Here’s how it

Why you need a multi-channel dashboard …and what ours looks like. By ARBEN KQIKU Do you know what your best performing channels are? Is your channel attribution up to snuff? Are you able to monitor your data in real time

How to measure campaign performance in a cookie-free world Digital marketing attribution in a cookie-free world By ARBEN KQIKU The development of new privacy legislation has made it harder for advertisers to measure the impact of their campaigns. This article

How to migrate from Google’s AdWords API to the new Google Ads API By CASPER CRAUSE And ARBEN KQIKU With Google having recently announced the sunset date for the AdWords API, those using it for retrieving data must switch over

How we harnessed the power of API endpoints to track complex sales Learning where buyers are in the registration process by connecting multiple data streams By ARBEN KQIKU Data is a treasure trove of information that businesses can use to

Here’s a proven way to quickly identify your most valuable customers The fastest and most comprehensive way to identify your highest value customers By CASPER CRAUSE & ARBEN KQIKU Do you have a clear picture of who your most valuable

Building a data-driven channel attribution model using Markov chains What is the impact of Paid Search on the customer journey? By ARBEN KQIKU In the rapidly evolving world of digital marketing, you should be keeping a reliable finger on the

Are you acquiring new customers, or simply targeting existing ones?​ How conducting a customer journey analysis helps you fine-tune your targeting By ARBEN KQIKU When you’re using multiple advertising channels, it’s easy to fall into the trap of targeting your