Author: Arben

Our Thinking.

From hands-on optimization strategies to growth tips, here are a few resources to help your digital marketing teams work smarter.

Categories.

Search.

Modélisation prédictive : triplez votre retour sur investissement publicitaire

Data & Analytics

How to triple your return on ad spend using predictive modelling

15 February 2022

Why you need a multi-channel dashboard

Data & Analytics

Why you need a multi-channel dashboard

7 December 2021

How to advertise in a cookie-free world

Data & Analytics

How to measure campaign performance in a cookie-free world

12 October 2021

Audience

How we used social media data to build digital buyer personas

17 March 2021

Data & Analytics

Optimise and detox your YouTube Ad campaigns using n-gram analysis

17 February 2021

Data & Analytics

How we harnessed the power of API endpoints to track complex sales

19 January 2021

Search Advertising

When to use Google Ads Smart Bidding, and when not to.

19 August 2020

Data & Analytics

Building a data-driven channel attribution model using Markov chains

13 July 2020

Data & Analytics

Are you acquiring new customers, or simply targeting existing ones?

15 June 2020