With Google having recently announced the sunset date for the AdWords API, those using it for retrieving data must switch over to the new Google Ads API.
Google recently announced that it will be retiring the AdWords API on April 27, 2022. After this date, advertisers using the API to retrieve data from their Google Ads campaigns will no longer receive vital performance analytics or the means to scale operations like bid management. This poses a concern to those who use automated scripts that rely on the legacy API. In this guide, we will explain how to migrate to the new API, as well as benefit from its new functions and features.
What has changed?
The legacy API allowed advertisers to choose between different report types depending on their requirements. For example, they could create campaign performance reports to measure performance at a campaign level, or ad group performance reports to measure performance at the ad group level. By contrast, the new Google Ads API has resources that are available for query, rather than performance reports. As such, if an advertiser wants to access the data related to campaigns, they would query the campaigns resource rather than the campaign performance report.