From hands-on optimization strategies to growth tips, here are a few resources to help your digital marketing teams work smarter.
How global retail brands can use China’s Little Red Book social network for marketing Discover Xiaohongshu By DEREK MEI Little Red Book is one of China’s fastest-growing social apps, making it a high-potential marketing channel for international brands. Due to
How to increase brand safety when advertising online Introducing brand safety control and how to maintain it By AMELIE ROTHFUSS With branding campaigns targeting audiences rather than placements, companies have little control over where their ads are served. This has
Behind the “Great Firewall”: Online Advertising in China [2/2] Part Two: Setting up a successful campaign By CHARLENE LAU Overcoming the hurdles China’s economy is growing fast and the market for online advertising is enormous and rife with opportunities. That
Behind the “Great Firewall”: Online Advertising in China [1/2] Part One: How to reach your customers By CHARLENE LAU Advertising opportunities in China China is the fastest-growing of all major economies. It is second only to the United States in